Saturday, February 21, 2015

Zimmernann: The Esplanade





Zimmermann, The Esplanade, officially has the full capability of sending everyone broke this upcoming fall. I'm not going to go into detail about the amazing ness of the collection JUST yet, but I'd like to give you guys a back story on the Zimmermann brand, how it started out and why where the brand is now is so ground-breaking. I am so proud of the Zimmermann sisters and I am so astounded at how much their brand has grown over the years that now, Zimmermann has an international name and walks NY fashion week every year.

The brand started out in the 90's by two sisters; Simone and Nicky Zimmermann, with Nicky starting the process by designing and creating garments and selling them in Sydney's Paddington markets solely for the opportunity to witness the way women responded to fashion. Gaining two editorial pages in Australian Vogue, the Zimmermann brand kicked off with a bang as more and more boutiques became interested in their designs and wished to sell them. Soon after, a first store was opened, and things kicked off from there. Simone joined in on the brand soon after, and the pair have been inseparable business partners ever since. Taking the bold step of fusing swimwear and fashion together, the sisters vow to create collections that are bold, unique, sexy and wearable at the same time. From Paddington markets, the sisters have made an international name for themselves and now have permanent stores in the US and have been establishing an international name throughout Europe. The brand has also been graced on the pages of various popular magazines such as Harpers Baazar and Vogue. I am undyingly profounded at the immense dedication that Simone and Nicky put in the brand's success and the amount of love, care and thought that goes into every piece is inevitable. Zimmermann now has a permanent place in Fashion Week and I'm so very excited to see each new collection release as each one is even better than the last.


The esplanade is exciting, exhilarating, different, colourful, eye-catching and so wearable all at the same time. Drawing on inspiration from 60's interior designs and the era of colourful prints, the esplanade features a range of beautifully made garments with colour combinations and pattern play we can only dream off. Dreams made of sheer fabrics hanging softly off models' bodies, bright patterns and intricate details have graced the runway and impressed us all. Maxi dresses with high collars, long sleeves and a flowy skirt made a frequent appearance in various styles; pop of colour or muted down cool coloured hue.

For those of you unaware, I have recently started fashion design, which, even in the few short weeks, has taught me so much. Designing your clothes is a hard and lengthy process and those who create begin to appreciate the process and the details, not just the finished product. After getting into fashion design, I have realised and started appreciating the designers skills even more than before, and have also taken more notice of the details of perfection that I otherwise wouldn't have payed attention to. Details like the fact that each garment is made with difficult to work with materials that need special skills present in order to achieve such perfect cuts without any fray or loose stitch. The stiching itself is almost invisible. The pieces fit perfectly on models bodies; they don't hang off the model loosely or unshapely as they have been crafted intricately to frame the human body in a complimentary way which is a hard, time-consuming and almost frustrating aspect of design. The sleevework of Zimmermann remains 10/10 as all sleeves work to maintain the natural shape of the human arm without creating a puffy or bulky appearance, and are sewn in a way thats aesthetically pleasing and so complimentary to ones' whole look. Good sleeve work is a hard task and Zimmermann has nailed it even down to the under-arm fabric allowance. 




The esplanade was definitely one of my favourite collections released from Zimmermann; it is on par with the Tell Me Seer RTW collection that just came out and is available in all stores. Tell Me Seer was all about the warm colours, and the Esplanade is all about the cool colours and I am so deeply, thoroughly in love. I cannot wait for this line to be out for everyone to wear, I am definitely stocking up on a piece from the Esplanade for this upcoming winter season.
(pictured left: my favourite looks from The Esplanade. Definitely stocking up on that gorgeous abstract dress #love)

The Esplanade by Zimmermann has my full love and attention, and the garments should be available at various boutiques in the new few weeks (fingers crossed people)






thanks for reading& stay tuned for more...
Vera

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